Separating Social Media’s True Influencers from Those Just Looking for a Paycheck

1. Check Their Credentials: Make sure the coach has the necessary education, certifications, and licenses to practice in their field. You can check with the National Board for Certified Counselors (NBCC) or the American Council on Exercise (ACE) to verify a coach’s certification. Additionally, check if the coach has any relevant degrees or diplomas from accredited institutions.
2. Look at Their Experience: Ask the coach about their experience working with clients with similar goals and needs as yours. Find out how long they’ve been coaching, how many clients they’ve worked with, and what kind of results they’ve helped their clients achieve. Also, ask for references or testimonials from past clients.
3. Assess Their Communication Style: Observe how the coach communicates with you during the consultation. Do they listen actively, provide clear explanations, and address your concerns? Are they empathetic and supportive? Ensure that their communication style aligns with your preferences and needs.
4. Determine Their Area of Specialization: Consider what area of specialization the coach has. Have they worked extensively with clients with similar goals, struggles, or circumstances as yours? If you have specific requirements, such as dealing with anxiety, finding a coach with experience in that area may be beneficial.
5. Evaluate Their Methodology: Understand the coach’s approach and methodology. Are they evidence-based, using scientifically proven techniques, or do they rely on fads or unproven methods? Research their methods and assess whether they align with your beliefs and expectations.
6. ‘ABS AND BOOTY’ MARKETING: Some coaches use sensationalized marketing tactics, focusing on physical attributes rather than the process of building healthy habits. While a coach’s physique can be impressive, it’s essential to focus on their qualifications, experience, and coaching style instead of their appearance. Don’t choose a coach solely based on their physical attributes; prioritize their ability to help you reach your goals.
7. Check Online Reviews and Testimonials: Look up the coach on review websites like Google, Yelp, or Healthline. Read through client testimonials and reviews to understand their reputation and the experiences of previous clients. Keep in mind that online reviews shouldn’t be the only factor in your decision, but they can give you valuable insight into the coach’s effectiveness and customer service.
8. Meet Them In Person (If Possible): If feasible, meet the coach in person before committing to their services. This allows you to observe their demeanor, body language, and communication style firsthand. Pay attention to how comfortable you feel discussing your goals and concerns with them face-to-face.
9. Consider Their Availability and Location: Think about the coach’s schedule and location. Will they be available when you need them? Are their office hours compatible with your free time? If they offer remote coaching, consider factors like time zone differences and technology compatibility.
10. Trust Your Instincts: Ultimately, choosing a coach is a personal decision. Trust your intuition and gut feeling after considering the above factors. Do you feel comfortable and supported throughout the process? Remember, a good coach should make you feel empowered and motivated to reach your goals.

By following these steps, you can find a qualified and effective coach who suits your needs and helps you achieve your objectives. Take your time researching and don’t hesitate to ask questions during the consultation process. With the right coach, you’ll be well on your way to reaching your health and fitness goals.